Real estate ads help gain leads and exposure for your listings. But it’s up to you to follow the many advertising rules and regulations. Can you use a nickname in your advertisement? Are you using the term REALTOR® correctly? Must the ad contain the name of the real estate firm or broker?

Don’t let a misstep lead to an ethics violation or TREC complaint. Review the frequently asked questions in the May issue of Texas REALTOR® to ensure your advertisements meet all requirements.