30 Ideas for Your Newsletter, Blog, and Social Media Posts

Promoting your expertise with shareable content relevant to real estate or your community is a great 市场营销 technique. Here are 30 topics to try, and some may be a springboard for other ideas.

  • Explanations of steps of the 购买, 销售,or leasing process
  • Insider tips on listing photography (best time of day or weather for taking photos, home features that are the most popular to highlight)
  • 布置和装饰技巧
  • 本地市场统计数字
  • 按揭的种类
  • 购房者援助计划
  • Ways to boost a credit score (see Share This for help)
  • 卖家常犯的错误
  • 常见的购买错误
  • Tips for 卖家 while their home is on the market (flexibility about showings, hiring or scheduling for regular house cleaning, storing extra furniture to open the space)
  • Seasonal tips on locals' favorite nearby destinations, 像南瓜块, 树的农场, 或者节日灯展
  • List of locals' favorite photo spots (park for family photos, graffiti wall for Instagram shots)
  • Tips for 买家 on staying organized and focused during their home search
  • Where your market data comes from and what makes it accurate
  • 验房须知
  • Explanation of title insurance
  • 资源 for new residents (contact information for the electric and gas companies)
  • List of community recreation centers in your farm area
  • List of dog parks in your community
  • List of hiking/biking trails in your community
  • 闭幕的时候会发生什么
  • Simple repairs that will give 卖家 the best return
  • Tips from a local company about how to maintain HVAC systems
  • The difference between a REALTOR® and a license holder who is not a member
  • Interesting historical facts about your city
  • Restaurant and business openings in the area
  • Where to take out-of-town visitors to best showcase your community
  • Information on local sports leagues for kids and adults (kickball leagues, soccer leagues)
  • Upcoming events in your community (high school sports and farmers markets)
  • School information from the local district (first and last days of school)