REALTORS® are changing their use of social media platforms for digital marketing efforts, according to the latest RPR Social Media and Digital Marketing Report. 

The following trends are highlighted among the results:

  • Facebook use has declined from 93.6% (2017) to 78.5% (2021).
  • Instagram use has increased from 29.1% (2017) to 49.9% (2021).
  • LinkedIn use has dropped from 57.1% (2017) to 26.4% (2021).
  • Twitter is rarely used, dropping from 30.1% (2017) to 6.1% (2021).

Check out the full report for other findings.