Most people have their phones with them morning to night, so what better way to get in front of prospects than texting, 正确的? If you currently use text messages to market or are thinking of jumping in, consider the following do’s and don’ts:
一定要得到许可
No one likes unsolicited marketing messages. Sending text messages without permission is not only annoying, it’s illegal. 同意必须是书面的. You can log that permission through a webform, email, or a text message itself.
是否提供退订方式
Let people know up front how to get off your list if they decide they no longer want to hear from you.
Do Let People Know What They Will Get
Tell prospects and clients what kind of information and frequency to expect from your texts.
有发短信的理由吗
Why are you interrupting someone’s day? Merely reminding people that you can help them with their real estate goals isn’t enough. Provide recipients with information they will find valuable—like the latest median sold price in their neighborhood—or an action they can take, such as scheduling showings of new listings.
不要不停地说
Text messages work best as brief communications. If you want to send a newsletter, use email or print instead.
不要忽视回应
If someone replies to your message, are you ready to answer? 你的反应越快, the more value you provide and the more likely the exchange will benefit you as well.