You know that networking is essential to a successful business. However, there are days you’d rather chill out on your couch than attend a dinner, happy hour, or other event.
Here is a three-step plan to make networking easier and more successful.
Set a Reasonable Goal
It’s tempting to say that you want to generate 10 quality leads at an event, but is that reasonable? Instead, commit to talking to five new people—and write down that goal before you attend.
Focus on the Other Person
When you meet people, ask them about themselves: What’s their connection to this organization? What business are they in? How long have they lived in town? This approach takes the burden of conversation off you initially, plus you can learn how you can provide value to them.
Offer Help
Take what you learn from the previous step and find ways you can help them. It’s a slam-dunk if the person tells you he’s looking to sell a house, but you can offer value in more nuanced ways. For example, if the person is new in town, offer to meet for coffee to talk about the community. If the person is starting a small business, suggest he talk to the marketing firm that you use.
Networking takes effort, but with quick preparation, it can be easier and productive—and maybe even enjoyable.