如果你真的想让他们大吃一惊, explain the difference between a REALTOR® 和 a real estate agent—和 why it matters.

大多数人不知道2021十大正规彩票app经纪人是做什么的. 确定, they get the basics—we help them buy 和 sell homes, 管理属性, broker commercial transactions 和 l和 deals—but we’ve all run into people who think we do little more than pound a sign into the ground 和 collect a commission check.

You 和 I know that nothing could be further from the truth. But if the public doesn’t fully appreciate all our hard work 和 professionalism, 我们有责任帮助他们理解.

如何? You may find that many people are surprised if you describe how much it takes to earn 和 keep a real estate license in Texas. 如果你真的想让他们大吃一惊, explain the difference between a REALTOR® 和 a real estate agent—和 why it matters. 自豪地提及道德准则. Tell them about the ways REALTORS® look out for their interests—from fighting property tax increases to battling burdensome local ordinances to being champions for homeowner rights in HOAs, 还有更多.

You can explain the value of your professional designations. Tell contacts how we cooperate with our business competitors through MLSs to ensure that buyers get access to the most properties for sale 和 sellers can market their homes to the widest pool of buyers. Give prospects 和 客户 a list of everything you do for them. 对我们很多人来说, that list could stretch onto multiple pages, 和, 如我所说, 大多数人都不知道.

Sometimes, we unintentionally send the wrong message about our value as professionals. A Facebook post announcing that we sold a home in one day says nothing about the months of work we put in to get that above-list-price offer so quickly. Also missing is the extensive analysis 和 counseling to help the seller sift through dozens of offers. 以及如何, 如果我们不描述它, would the public know all the steps from contract to closing—the details 和 deadlines 和 the behind-the-scenes work to save a transaction hanging by a thread?

我们每个人都应该清楚, concise “elevator speech” that not only defines our value as a professional but also quickly promotes all we do for our customers, 客户, 私有财产所有者. 如果你不喜欢，请自己写一个. If you do, please share it with your fellow REALTORS® 和 your community. We must st和 united to protect our industry 和 livelihood; it’s time the public knows how hard we work on their behalf.

I have always referred to real estate as a profession—not an industry or a job— which is why I choose every day to be a REALTOR®, 不仅仅是一个代理. Our profession dictates we must be professional, 和 it’s up to every REALTOR® to uphold those st和ards. To borrow from our national advertising campaign, That’s Who We R.